Miele VR | FBB Film Production Munich

Challenge

Miele needed to give customers a realistic impression of their future kitchen even during the planning stage.
The challenge was to create a tool that was both functional and inspiring while ensuring maximum precision.
Customers should be able to place appliances interactively, visualize configurations, and test options with ease.
At the same time, the tool had to reinforce Miele’s premium positioning and positively influence the decision-making process.

OUR Solution

Fish Blowing Bubbles developed the Miele Visualizer – an interactive 3D platform that realistically integrates appliances into virtual kitchen environments.
Users could intuitively adjust design, function, and placement to create an accurate preview of their own kitchen.
This solution built confidence in purchase decisions, strengthened brand loyalty, and turned the buying process into an inspiring experience.
With this innovation, Miele successfully positioned itself as a pioneer in digital product presentation.

/SOME FACTS ABOUT THE PROJECT

Interactive innovation for Miele
Fish Blowing Bubbles developed the Miele Visualizer – an interactive platform that redefines kitchen planning. Using cutting-edge technology and precise 3D modeling, we created a tool that allows customers to seamlessly integrate Miele appliances into their own spaces.

A new dimension in planning
More than a product showcase, the Visualizer lets customers actively shape design, function, and placement. Lifelike representations make it possible to see how appliances fit into personal kitchens – an inspiring and practical experience that builds confidence.

A milestone for brand and engagement
The platform strengthens the bond between Miele and its customers by fostering personalization and trust. It highlights the brand’s premium image and sets Miele apart from competitors.

Boosting conversions with technology
By simplifying planning and providing precision, the Visualizer significantly increases purchase intent. It positions Miele as a pioneer in innovative product presentation and sets new industry standards.

Conclusion
The Miele Visualizer demonstrates how technology, design, and customer focus can strengthen brands and transform experiences. Fish Blowing Bubbles is proud to have helped Miele shape the future of shopping.

Fish Blowing Bubbles – your partner for interactive product presentations that inspire.