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Audi was looking for a fresh and contemporary digital presentation of its showroom and product range.
Fish Blowing Bubbles (FBB) played a central role in shaping the Audi City Showrooms, developing a communication and interaction concept that redefines the future of automotive experiences. Beyond producing films and audiovisual content, we were deeply involved in realizing the prototype – with the 270° Powerwall as its striking centerpiece, immersing visitors in Audi’s world like never before.
Immersive space for tomorrow’s mobility
The Powerwall opens a virtual environment where vehicles appear in real scale, interior options and colors can be customized, and features are explored interactively. This transforms the classic showroom into a digital stage that blends technology and storytelling, creating a journey that is both emotional and intuitive.
Multisensory design for lasting impressions
To achieve a fully integrated experience, we combined color, sound, and spatial concepts that guide visitors naturally through the room. Each model is accentuated by unique light and sound elements, making vehicles not only visible but also tangible. Clear spatial design, dynamic lighting, and subtle interior details ensure that attention is focused precisely where it belongs – on the brand and its innovations.
Audiovisual storytelling at the heart
The films and animations produced by FBB bring Audi’s vision to life with powerful imagery and compelling narratives. They are designed not only to inform but also to inspire – building trust, excitement, and a deeper connection with the brand. By merging technical precision with emotional storytelling, the content becomes the true heartbeat of the showroom.
A vision of future interaction
The Audi City Showroom prototype is more than an exhibition space – it is a forward-looking platform that shows how technology, design, and multisensory storytelling can transform customer engagement. Together with Audi, we created an experience that demonstrates the future of mobility and sets new standards for how brands connect with their audiences.
FBB – your partner for visionary projects that make the future tangible.
Take your vision to the next level.
